Morinaga Milk Industry, Japan’s leading researcher and producer of dairy goods, presents its new product, LAC-ShieldTM. The paraprobiotic product came to be in response to the rising worldwide demand for food and beverage products for immune health strengthening.
Though there‘s no official definition for paraprobiotics yet, they can be described as non-viable or inactivated probiotics. A rising number of scientific data shows that certain paraprobiotic strains provide various benefits for the immune system.
LAC-ShieldTM is an innovative immune-health product containing heat-killed L. paracasei MCC1849 paraprobiotic strain isolated from the gut of healthy adults.
Morinaga Milk Industry chose this particular strain from thousands of bacterial strains due to its considerable benefits to immunological health. Namely, the paraprobiotic strain shows immunomodulatory properties after inactivation. Furthermore, it promotes the production of interleukin 12, one of the central stimulators of innate and adaptive immunity.
There’s an increased need among consumers for convenience, innovation, and additional benefits in food and drinks in today’s immunity-focused society. Innova Market Insights Consumer Survey 2020 shows that customers actively seek food, drinks, and supplements that would promote their immune systems and general health.
This is especially important nowadays, during the COVID-19 pandemic when consumers are prioritizing their immune system health. Therefore, this company aims to deliver a long-term preventive strategy in immunity strengthening and disease prevention.
Finally, this sector is expected only to grow further. Reports show that the immunity-promoting foods market could reach a whopping $24.02 billion in 2023.