The liver health supplement market is forecast to grow immensely between 2021 and 2028. Many factors are driving the growth, ranging from lifestyle and nutrition habits to the increase in the number of liver diseases and growing awareness of liver supplements’ health benefits.
Increased junk food intake, obesity, and alcohol consumption combined with a sedentary lifestyle contribute to the rise of various liver diseases such as fatty liver or liver cirrhosis, increasing the need for health supplements.
According to the American Liver Foundation, over 90% of heavy drinkers suffer from fatty liver, a disorder that can lead to liver inflammation, scarring, and failure in severe cases.
Luckily, liver health supplements can undo the damage caused by sugar, alcohol, trans-fat, and other toxins. They can also maintain liver health by supporting cell rejuvenation. What’s more, supplements can improve blood flow in the liver, promoting its optimal function.
Another reason for the increasing interest in these supplements is the rise in chronic liver disorders, including viral hepatitis and liver cirrhosis. Namely, liver cirrhosis currently ranks as the 11th common cause of death, taking about a million lives every year.
The growing availability of supplements and the awareness of their health benefits is also a driving force behind the expansion of this market with key players such as NOW Foods, Nutralife Health Products Inc., Swanson, etc.
Europe currently holds the most significant proportion of the market and will probably continue to do so in the forecast period. This is mainly due to the prevalence of chronic liver disorders and increased alcohol consumption. Moreover, the growing awareness of the supplements’ benefits and increased public health expenditure also contribute to the market expansion.
North America ranks second in terms of market share size. Market development in this region is attributed to the predominance of chronic liver diseases and the rising acceptance of liver health supplements, primarily vitamins.
The Asia-Pacific market also has a huge potential due to the shift to the sedentary lifestyle and the increase in the geriatric population. Similarly, Middle and Latin America and Africa should also make considerable progress in the following seven years.
All taken into consideration, the liver health products market is certain to show massive expansion in the years to come. The only thing that could hamper the expected growth is the high cost of the products.
