Recent research reveals growing demand for immune functional foods and a desire for manufacturers to create beneficial products for their customers.
Furthermore, a related white paper indicates that 58% of Kerry’s 2021 Global Consumer Survey participants considered their immunity a top priority when choosing healthy lifestyle products.
In fact, 79% of customers in six countries cited that wellness is essential, and 42% think it’s a top priority. Unsurprisingly, the global wellness market is projected to reach more than $1.5 trillion with an annual growth of 10%.
Of the respondents, 53% of customers said they take action to improve their physical well-being, and 44% make time for their mental and emotional well-being.
Moreover, up to 70% of respondents globally used health products with immune benefits for the last six months. Yeast beta-glucans are many customers’ favorite products to maintain the immune system.
Statistics also show that 83% of the customers believe in a healthy diet to keep their immune system strong. Similarly, 42% of global customers surveyed said they increased their functional foods and beverages intake.
Overall, the Kerry Global Consumer Survey data shows that consumers are undoubtedly interested in immune health products. However, they also expect transparency from the manufacturer regarding their products’ benefits.