The COVID-19 pandemic made US citizens increasingly turn to their health. Over the past two years, many have invested much effort in strengthening their immune systems and started buying more supplements than before.
The pandemic greatly increased the demand for vitamins and dietary supplements, expanding the supplement market to nearly a whopping $36 billion.
Many businesses in the supplement sector saw a surge in sales, including NOW Foods (20%) and OK Capsule (25%).
Vitamin D was one of the most sought-for vitamin supplements. This doesn’t come as a surprise, as vitamin D was proven to reduce the severity of COVID-19 symptoms. Other most-sold supplements included vitamin C and zinc.
Unfortunately, many supplement companies saw an opportunity to profit from the pandemic and tried to capitalize on the people’s fear by making false claims about COVID-19 and supplement’s efficacy.
That’s why the FDA had to intervene, sending dozens of warning letters to such companies.
Other businesses, like OK Capsule and NOW Foods, relied on influencers to promote their products.
When it comes to consumers, it’s important to note that most people don’t consult with their healthcare provider about supplements, which is concerning.
While supplements are beneficial for those with nutrient deficiencies, their effects on the healthy population remain questionable.
That’s why, according to Jessica Blauenstein, a registered dietitian in Reno, the battle for a stronger immune system should start on our plates.
This is because, in terms of nutrition, food has much more to offer than supplements, which should be used only as an addition to a healthy lifestyle.
