The liquid dietary supplements market promises to change the industry soon by showing massive expansion. Experts expect it to grow from $21,685.72 million it amounted to in 2019 to the impressive $27,732.27 million by 2027, at a CAGR of 4%.
Many factors contributed to this unprecedented expansion. For example, the growing acceptance of dietary supplements (vitamins, minerals, proteins, etc.) as an appropriate way to improve health and the immune system, led to an increase in demand.
Opportunities for growth also include the growing number of health-conscious populations and the increased demand from the elderly for better and more accessible nourishment.
Liquid supplements became popular for a plethora of reasons. They’re easy to consume, their flavor recently improved, and they’re more effective than other supplementation forms (i.e., pills, capsules, powders). This is because the body absorbs nutrients from liquids almost immediately.
Furthermore, these supplements can cater to all aspects of human health—from supporting energy and the immune system, filling in nutritional gaps, treating disease symptoms, and suppressing pain to improving the overall wellbeing.
Additionally, the need to cope with various nutritional deficiencies is another reason that could propel market growth. Namely, malnutrition has always been one of the major global health challenges, affecting over 150 million children under five in 2016.
The solution to this problem could lie in highly nutritional liquid supplements that could provide not only essential vitamins and minerals to the malnourished population but also much-needed liquids.
Sports nutrition is another factor driving the expansion with the emergence of liquid proteins, vitamins, and isotonic mineral drinks for athletes and bodybuilders. Furthermore, the increased consumption of probiotic drinks also fuels the growth.
COVID-19 pandemic negatively affected the liquid supplements industry by disrupting supply chains, production, and distribution of products. Fortunately, the mass vaccination and the declining number of COVID-19 cases allowed companies to restart their business.
The growing trend in this field is expected to continue throughout the forecast period. The only hampering factors that could slow down the growth and development of the liquid dietary supplements market are the stringent government rules and regulations.
