Energy drinks, the products famous for boosting energy and increasing mental alertness, are the most popular dietary supplements (next to multivitamins), mostly consumed by teens and adults.
Here, we’ll find out just how popular energy drinks have become.
How Many People Drink Energy Drinks?
According to 2016 statistics, 47% of Americans consume energy drinks several times a week, 25% do so almost every day, while 20% drink them several times a month. Only 8% reported consuming energy drinks every few months.
Exciting Facts About Energy Drinks
In this section, we’ll further explore the popularity of energy drinks, check out their market value, the most popular products, etc.
Let’s dive into it!
85% of US citizens consume at least one caffeinated drink per day.
However, only 10% of respondents across all age groups opted for energy drinks as their caffeinated drink of choice.
Roughly 25% of college students combine alcohol with energy drinks.
Mixing alcohol with caffeinated drinks such as energy drinks can mask alcohol’s depressant effects, making consumers drink more alcohol than they usually would, thus making them more vulnerable to alcohol-related harm.
The global energy drinks market was worth $57.4 billion dollars in 2020.
The market was forecasted to further grow at a CAGR of 7% between 2020 and 2025. Urbanization, increase in income, energy drinks’ great availability in stores and online, and increasing interest in sports activities are listed as the main driving factors of the growth.
The global energy drink market is projected to reach $86.01 billion in 2026.
The global energy drink market is expected to expand due to consumers’ appreciation for energy drinks’ various benefits (e.g., improved memory, mood, etc.) and their popularity among the younger population.
However, the increasing popularity of green tea and ginger tea might hamper the market’s growth.
North America accounted for 43% of the global energy drinks market in 2019.
This made North America the leading contributor to the energy drinks market. According to experts, North America will keep dominating the energy drinks market until 2025.
Red Bull is sold in 171 countries.
Red Bull first started selling in 1987 in Austria, marking the start of the global energy drink industry. It became available in the US only a decade later, in 1997. So far, over 75 billion Red Bull cans have been drunk worldwide.
Energy drinks accounted for 31% of packaged beverages sales in the US convenience stores.
This made energy drinks the most sold packaged beverages in the US convenience stores.
Males aged 18–34 are the biggest energy drink consumers in the US.
Furthermore, approximately one-third of teens (12–17) regularly consume energy drinks.
Individuals who consume six or more energy drinks a month are three times as likely to abuse prescription drugs.
They’re also three times as likely to start smoking cigarettes or engage in a physical fight. Additionally, they’re two times more likely to consume alcohol excessively and smoke marijuana.
In 2021, the sales of energy drinks in the US amounted to $13.97 billion.
Red Bull was the major contributor to the sales, having generated nearly $3.26 billion in sales in 2021. Monster Energy closely followed, with approximately $3.24 billion in revenue in 2021.
North Americans were the greatest energy drink consumers in the world in 2021.
Still, the Asia-Pacific region is expected to become the fastest-growing market in the global energy drinks industry. The main reasons for this include increased disposable income and changes in demographic.
Taking current statistics into consideration, energy drinks are here to stay and are likely to take over the global market in the future. Fast-paced modern life, long working hours, and other factors contribute to the growth.
However, increasing health consciousness and the awareness of the health risks tied to energy drink consumption could hinder the market’s growth.